USC’s mission is to surround ourselves with people who get it, and get us. We understand that the lines between high-end fashion and streetwear have blurred we bring together some of the world’s most sought after brands to provide authentic experiences for friend collectives across the UK.
So if you were born to be different, but never alone. If you celebrate colourful individuality through one shared spirit. Then you are part of us; the US Collective. Come find us in Sports Direct and say hi.